- It allows you to trigger notifications using the user identifier instead of passing the individual email, phone, token data in the Send Event API.
- Raven can manage user preferences for each channel. This allows Raven to route notifications correctly.
- Push token management can be handled by Raven.
Platform
Users
Raven allows you to create users and their preferences by using our SDK or Users API
Although its optional, there are a few advantages -

